Ferrari
has won the top design accolade from the German Red Dot Awards association:
the Ferrari Roma Spider, the Cavallino Rampante's elegant 2+ mid-engined
open-top car with a retractable soft top, has won the Red Dot: Best of the Best in
the Product
Design category.
Also worthy of note are the two Red Dot Awards won by
the SF90 XX Stradale, the special limited-edition model equipped with a plug-in
hybrid powertrain comprising a twin-turbo V8 and three electric motors that can
deliver an impressive 1030 cv, and by the KC23, a futuristic One-Off based on
the chassis of a racing car, the 488 GT3 Evo 2020, that features a unique dual
bodywork configuration, with a dynamic set-up for track use, and a static
configuration to underscore its formal purity.
The Red
Dot Award, one of the most important awards in the world of
industrial design, is aimed at recognising the innovative capacity and
excellence of the best designers in the industry. The awards, now in their 70th
year, will be presented at a ceremony scheduled for 24 June 2024 in Essen,
Germany.
Over the past 10 years Ferrari has won 29 Red Dot Awards: no other
manufacturer has achieved comparable results since the award was inaugurated in
1955. Since 2015, the jury has awarded no fewer than 10 Red Dot: Best of the Best prizes
to as many cars from Maranello: the FXX-K, the 488 GTB, the J50, the Portofino,
the Monza SP1, the SF90 Stradale, the Daytona SP3, the Purosangue and the
Ferrari Vision Gran Turismo. This year it was the turn of the Ferrari Roma
Spider to be celebrated for its design.
The awards once again underline the
extraordinary work of the Ferrari Styling Centre directed by Flavio Manzoni,
intent on creating extraordinary cars rooted in the legendary history of the
Maranello marque and yet capable of dictating new formal design languages and
being innovative without ever losing sight of the symbiosis between form and
function, the cornerstone of Ferrari's DNA.
FERRARI ROMA SPIDER
The Ferrari Roma Spider, an elegant 2+
mid-engined open-top car from Maranello equipped with an innovative retractable
soft top, reintroduces this solution to the Prancing Horse range 54 years after
the 365 GTS4, the last mid-front-engined car Ferrari with a soft top. The
elegant, five-layer tailored roof, with extensive customisation possibilities,
provides acoustic insulation performance equal to that of a retractable hardtop
and is retractable in 13.5 seconds up to a speed of 60 km/h. Occupant comfort
is ensured by a refined mobile wind deflector system integrated in the rear
seatback and patented by the Maranello company. Thanks to its twin-turbocharged
620 hp V8, class-leading power-to-weight ratio, the introduction of the 8-speed
DCT gearbox and the adoption of the Ferrari Roma's vehicle dynamics systems,
the Ferrari Roma Spider represents a unique blend of timeless class, driving
thrills, comfort and performance.