The Ferrari Purosangue has won the
Production Car category of the prestigious Car Design Award, which was launched
in 1984 by the Italian magazine, Auto&Design. The prize-giving ceremony took
place yesterday at the ADI Design Museum as part of Milan Design Week.
The Car Design Award is presented to
projects that have made a significant contribution to the evolution of car
design. The winners are selected by a jury of 11 expert journalists from
leading international motoring publications, including Auto&Design itself.
Citing its reason for awarding the Ferrari Purosangue the top plaudit in the
Production Car category, the jury declared: “Extraordinary proportions that
make the car look more compact than it actually is. Its accessibility and
occupant space and comfort are category-topping, thanks to an elaborate and
aesthetically captivating door-opening system. Unmistakably a Ferrari, it
stands out from all of the other high-end cars of similar dimensions”.
The Ferrari Styling Centre team,
headed by Flavio Manzoni, also won the Brand Design Language category at the
2023 edition of the Car Design Award. This particular plaudit highlights the
work of the team of designers that has delivered the best consistency and
transversality in their brand’s formal language across its entire product
range.
Flavio Manzoni, Ferrari’s Chief Design
Officer, commented: “The international significance of the award presented
today to the Ferrari Styling Centre will encourage us to continue our ceaseless
search for the kind of new creative stimulation that fuels the passion of every
member of the team”.