Visitors to LEGOLAND® in Denmark are
now able to experience the speed and luxury of Ferrari like never before as a
brand-new attraction opens up to the public at Billund.
The fully interactive exhibit is
called Ferrari Build and Race, and perfectly pairs the hands-on enjoyment of
assembling LEGO® bricks with the thrill of a Prancing Horse from Maranello.
Guests at the attraction are able to put together their very own Ferrari
creation and then have their car digitally scanned, before it is put it to the
test on a digital racetrack.
But not just any racetrack - the
circuit in question is Ferrari’s own personal testing and development ground at
Fiorano in Italy.
In addition to the new attraction,
guests to the LEGOLAND® site will also be able to marvel at a full-size LEGO®
model of Ferrari’s iconic open-top supercar, the Monza SP1. There are also fun
Ferrari facts to learn, plus racing gear to try out and awards to be handed out.
Helen Bull, Divisional Director of
LEGOLAND® Windsor, said ‘We’re extremely excited about this unique and full
throttle partnership. Welcoming Ferrari to the LEGOLAND® Windsor Resort is a
big moment for us – I’m looking forward to testing the drive and creativity of
all our guests at the new Ferrari Build and Race attraction this Summer!’