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Building For The Future

23 May 2023

Visitors to LEGOLAND® in Denmark are now able to experience the speed and luxury of Ferrari like never before as a brand-new attraction opens up to the public at Billund.

 

The fully interactive exhibit is called Ferrari Build and Race, and perfectly pairs the hands-on enjoyment of assembling LEGO® bricks with the thrill of a Prancing Horse from Maranello. Guests at the attraction are able to put together their very own Ferrari creation and then have their car digitally scanned, before it is put it to the test on a digital racetrack.

 

But not just any racetrack - the circuit in question is Ferrari’s own personal testing and development ground at Fiorano in Italy.

 

In addition to the new attraction, guests to the LEGOLAND® site will also be able to marvel at a full-size LEGO® model of Ferrari’s iconic open-top supercar, the Monza SP1. There are also fun Ferrari facts to learn, plus racing gear to try out and awards to be handed out.

 

Helen Bull, Divisional Director of LEGOLAND® Windsor, said ‘We’re extremely excited about this unique and full throttle partnership. Welcoming Ferrari to the LEGOLAND® Windsor Resort is a big moment for us – I’m looking forward to testing the drive and creativity of all our guests at the new Ferrari Build and Race attraction this Summer!’