FERRARI TAILOR MADE 812 COMPETIZIONE
A FERRARI WITH A UNIQUE PERSPECTIVE TO
BE AUCTIONED FOR CHARITY
At an exclusive event held at Casa Ferrari during Monterey Car Week and broadcast via live streaming, the Maranello-based company unveiled a one-of-a-kind Ferrari 812 Competizione. Without precedent, this Tailor Made car was inspired by the concept of a blank sheet, which is how the Ferrari Styling Centre starts its creative research for every new model.
The Tailor Made 812 Competizione
presented today was commissioned by Ferrari North America and will be auctioned
at the Ferrari Gala to be held in New York City on October 17 at the
culmination of an exclusive event aimed at celebrating the Maranello-based
company’s unique community and passion for the brand. All proceeds will be
donated to charity as part of the education support projects that have been the
focal point of the Prancing Horse's charitable activities.
The car, in fact, has been imagined as one of the now iconic yellow cards on which Maranello designers transfer their first ideas, insights and notes from mind to paper and on which - iteration after iteration, detail after detail, idea after idea - new concepts, unique stylistic features and shapes are composed that will become part of the history of Italian automotive design.
On the car, in matte Giallo Tristrato, the lines composed by the designer who imagined the elegant and sporty forms of the 812 Competizione and its most iconic details have been traced in matte Nero DS Sketch. Notable among them are the carbon fibre blade that cuts across the horizontal plane of the front bonnet acting as an air intake for the engine, the characteristic louvres on the side - a tribute to the best twelve-cylinder Ferrari tradition - as well as the vortex generators on the rear screen devoid of glass, replaced by a concealed rear-view camera.
The same concept is echoed in the
interior. The new-generation Alcantara® that covers the cockpit of this 812
Competizione, composed of 65 percent recycled polyester and presented as a
world premiere on Ferrari Purosangue, is embellished with design sketches that
have been embroidered directly onto it using a highly innovative technique.
This is a truly unique solution, as Ferrari usually employs leather for this
kind of custom motif. Completing the elegant interior trim is the black
trilobal Superfabric® used for the carpet and rear wall of the passenger
compartment.
FERRARI TAILOR MADE
Ferrari Tailor Made is Ferrari’s
exclusive programme dedicated to those who wish to personalise every area of
their Ferrari to create a car that thoroughly reflects their character and
personal tastes. Customers who join the programme are assisted by a team of
experts and guided by a personal designer who interprets their wishes while
respecting the brand's aesthetic standards.